Amanda Reveals The Food52 Shop's Sleeper Hits
Welcome to the latest edition of Food52 Founder Amanda Hesser’s weekly newsletter, Hey There, It’s Amanda, packed with food, travel, and shopping tips, Food52 doings, and other matters that catch her eye. Get inspired—sign up here for her emails.
When you’re in kitchen and home e-commerce, the holiday season is Game Time. We’re now in the fourth quarter, and the clock is winding down, and the team is summoning its energies for one last push! Tomorrow is the last day of orders for guaranteed Christmas delivery—and, btw, today and tomorrow we’re offering 20% off! This is when we start assessing our performance—whether or not we found an assortment of products that resonated with you. Some results are obvious: which bets paid off (this pan), and which didn’t (enameled cast iron cookware)? But the ones I’m always most interested in are: What were the sleeper hits and what sentiment trends did we see?