Everyone’s Freaking Out About This New Matcha Cafe
If you’re a matcha girlie like me, you’ve had more bad matcha than good matcha in New York City. Coffee shops often make the mistake of treating matcha like they treat coffee, but it’s much more complicated than that. Preparing matcha, in its most traditional form, is a special and sacred ritual done with mindfulness and intention. The quality of water used and the specific whisking technique varies depending on if it's meant to be made into a latte or drunk straight up.